This phase is one of the most interesting one because talking with the customer we do have the chance to understand what are his passions, ambitions, aspirations, following his philosophy inside the company and his concept of footwear.
Our goal is to evaluate the idea of customer and make it real, to make a market analysis complete with budget, feasibility considering the target price; analysis of production costs related to the features of the product; identification of the coherence of the product inside the shoe collection and design the product itself.
This is a very sensible phase in which the collaboration between our design studio and the customer is really important in order to give a very pointed a coherent expression to ideas and projects assigned.