In this phase we create the first concepts of the shoe design: upper, sole or any kind of aesthetic or technical accessory for the shoe.
Considering what came out during the phase of analysis, evaluating the brand, its perceived style and the philosophy of the company, we arrive to present to the customer a very stylish and innovative project. The project will need to be possible to be realized and coherent both with the design of the collection and with placement of brand on the market.